Trollbeads is an exquisite set of interchangeable jewellery pieces which allows to create personalized looks. The idea behind the concept is founded based on the believe that people’s lives are built of stories, memories and moments, and Trollbeads provides the chance to symbolically carry these memories along always.

Trollbeads A/S is a family business and the creator of the original “bead on bracelet” concept. In this day and age, it is not often you see a traditional family business, however, the Nielsen/Aagaard family is real life proof that it is still possible to run a successful business with your family, while having fun at the same time.

The company build on the three mantras of Artistry, Craftsmanship and the enterprise aims to expand its presence in the Middle East. MEYCI Group will be extending its market awareness to Trollbeads and manage its digital retail and marketing for the Middle East.

Digital activities go live during the first quarter of 2021.